![]() These types of social proof should be added whenever you receive them, because they prove to media that you will be a good investment of their time. Things like winning an award, receiving an endorsement from a leading expert, or recently being on a television talk show are all things that you would want to add. If you do have people who request a printed media kit, make sure that you print it out professionally on quality presentation paper.įor most authors the path to author success is a winding journey, so it is important to update your media kit as you hit notable milestones. For this reason, you will definitely want your entire media kit on your website, but you also want to provide a PDF version so those who are interested can easily print it out. ![]() You can easily put a link to your online press kit on a business card so you can point offline contacts to your complete media kit. Are you a leader or expert in the field you are writing about?Īs an author you should always have your book media kit ready for anyone who asks.Is your book groundbreaking or extraordinary in any way?.Is your topic of interest to multiple large demographics?.Does your book have local appeal to a specific area?.If any of these apply to you, it is worth mentioning in your press kit: Here are a few of the things that could possibly help you stand out among the crowd of authors. The truth is that there are over 4,000 new books each day competing for shelf space, and you have to address why your book is unique. What benefits would they see if they featured your book or interviewed you? Think of your media kit more as a presentation for investors than a tool to grab a new reader. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. Your Author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit (if you are ready to go ahead and download it, you can skip straight to it).Īs authors, we are used to focusing on what our readers want, need and think, but when it comes to your media kit you have to adjust your thinking. For this reason, book press kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. ![]() Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit.
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